I’m interested by the dynamics that drive behavior, and as a writer, the way that words come into play. Over the course of my career, I've worked in house and on the agency side with brands like Google, Patagonia, Dropbox, and more. I founded my brand studio, Goodside, to apply my experience to a brand practice where strategy, copy, and design are mutually reinforcing—where insight and intonation are treated with equal care and craft. The Goodside website is the best place to find my work and get in touch.