In an era of automated resume screens and one-click applications, Puck is the human way to hire. I partnered with Jessica Strelioff and the team at Puck to shape their brand from Day 0, giving them a foundation to build on across positioning, voice, and copywriting.

Pratt Institute is an art and design college that needs no introduction. Based in Brooklyn, Pratt has been educating generations of creative leaders since 1887. I worked with the team at Pratt to define their voice and bring it to life on over 50 pages of their fresh, new website, courtesy of Upstatement.

Storyworth is a service that makes it easy to write and preserve your most meaningful stories in a beautiful keepsake book. I worked with Paladar Studio, Jessica Strelioff, and the lovely folks at Storyworth to establish their brand positioning and verbal identity, giving voice to the connections we create when we share our stories with loved ones.

Figma is a tool that connects everyone in the design process so teams can do great things together. I worked with the team at Figma to capture success stories from their users, partners, and internal teams, and share best practices in the process.

From online clubs to in-person microschools, Primer is building the education experience kids deserve—one that takes their dreams and ambitions seriously. From positioning onward, Jessica Strelioff and I shaped an identity that did exactly that, illuminating the magic that happens when you put kids in the driver’s seat.

A leader in outdoor apparel but a true visionary in environmental activism, Patagonia continually redefines what it means to be a purpose-driven brand. Together with my teammates at Upperquad, I worked with Patagonia to support the launch of their new documentary, We The Power, with a campaign celebrating the community energy movement across Europe.

Romanwell is a team of registered dietitians working to reimagine IBD care, making it more personal, supportive, and sustainable for the long term. I worked with Jessica Strelioff and the Romanwell team to bring their unique blend of warmth and expertise to life on their website.

Clockwise is a new way of working that helps us set boundaries and bring flexibility our schedules. Using AI, Clockwise creates space for us to be present when we’re collaborating and when we’re working alone. I worked with Clockwise to develop their new website copy, fresh onboarding flows, and their first ever brand campaign—complete with billboards on the 101.